A definitive edge through a subtly profound approach.

This is one of the many idioms through which Glyph creates art and conducts business. The idea behind it is this: Real, groundbreaking achievements in marketing don’t happen based upon bold, in-your-face advertising, and business empires are not established through being louder and cleverer than competitors. Truly effective brands are brands which possess a slight edge.

Through identifying the nuances which make your business unique, and the strengths which render your services more desirable, Glyph helps you to attain that slight edge; that almost inexpressible set of values and practices which accentuate your company in an ocean of competitors. It is not the case that you broadcast a crude message of how you conduct business to anyone who is listening. Rather, with Glyph, you tap in to subtleties of your culture; the things which set you apart but cannot be communicated through a simple pay-off line or piece of design, and communicate these subtleties to both internal and external audiences.

Through an established and consolidated culture, everyone from your sales force to your receptionist will be better equipped to communicate your brand, simply by possessing a greater insight into your culture.

Over and above the most striking results of this holistic branding, your company will enjoy the profound benefits of more subtle results: a salesmen who is 10% more secure in his ability to operate through your brand; a greater sense of belonging amongst your staff; or a PA who is just slightly more confident that she is able to say and do the right thing. These almost intangible benefits may not be immediately measurable, but as they become compounded, you will notice just how much more positive and powerful your business has become in the public eye.

Additionally, aside from the practical benefits of the solutions we offer, there is a distinction in owning an identity which has its foundations in original works of art; an unparalleled precedent in aesthetic beauty, detail, and sheer magnificence.

You should ask yourself this question: is my brand a legacy?

Or will your brand be like so many others – rootless and transient, its survival subject to trend, and its effectiveness contingent upon visual cognition alone? Does your identity assume that the world at large will make the barely congruent leap from an emotionally empty graphic to the core ideals and purpose of your company?

It is true that art is an expression of self, and therefore an expression of the culture to which the self belongs. Glyph has embraced this concept, and we believe that an effective brand does not only communicate the purpose of the enterprise to which it belongs, but also expresses the culture; the actual soul of that enterprise. A brand should promote an all-encompassing, holistic perception of your business; manifest as a set of communications which cover the basics and the obvious aspects of your company, through to the subtleties and intangible constructs which make your business unique, marketable, and effective.

The highest echelon of the Art Integration Process is Brand Integrated Corporate Art, whereby our artists create a definitive art piece which establishes a business’ brand and subsequent identity. Although there is a distinction in an identity which has its foundations in original works of art, our integrity demands that we do not call for an overhaul of already entrenched and effective brands.

Integrated artworks provide a range of solutions through the same process. The versatility of Fine Art Integration has seen artworks acting as the foundation for brands, interior décor, internal and external communications, and going so far as to differentiate between product hierarchies and value structures.

Our process is the best means by which to establish your culture in your interior environments. Interior design and décor for the sake of decoration alone is not enough. Ask yourself if you want to ‘decorate’ with various prints and pieces by various people, or should your environment be an extension of your culture, established through beautiful, custom crafted art and strategic use of style, colour, and content.

Finally, the process is also applied to design and identity development. Even these most fundamental aspects of a brand should be tailor-made and aesthetically remarkable, and entirely specific to you. Tapping into the things which make you unique and harnessing the artistic flair of fine artists, our approach to design and corporate identity development is beyond compare.

Step 1: Blank Canvas

The Art Integration Process begins with a blank canvas – the artworks we create are, first and foremost, original.

Every artwork we create is a unique never-before-seen visual innovation created exclusively for you – we do not employ stock photography, downloaded design elements, or trend-based design techniques.

Step 2: InVolve Session

We don’t wait for a brief. We formulate one with you by identifying your core culture.

Because they come naturally to you, your intrinsic strengths are often the hardest things to communicate. We build brands from the inside out, defining what your culture truly is rather than what it might appear to be.

We also establish a communication interface; touch points which allow our clients to concisely express who they are and what they do. In order to achieve such diversity in your visual communications, you need a fine art touch.

Step 3: Stylistic Refinement

We define the essence of your culture, refining a style and execution which is distinct and significant to you.

During this development phase, we present style and execution options. We do not pursue concepts based on trend or fashion – our clients are unique, and so is the artwork we create with them.

Step 4: Evolving the Canvas

The canvas evolves with our clients – we present weekly progressions to our clients, where we share input and insight as the artwork develops.

Step 5: Finished Artwork Presentation

We present a framed and finished artwork to our clients, along with all derived collateral.

The finished piece and all derived collateral belong to you – our work is archived and digital copies are handed over. Unlike many creative agencies, we don’t need to withhold anything or charge for disks to obligate clients into working with us. By this stage of the process, we will have established a great relationship. Every one of our clients has been amazed at the work we create for them, and our client list is a testament to our 100% success rate.

Ultimately, we don’t want to be recognised for our artworks, we want our artworks to be recognised as an embodiment of your culture. If anyone recognises Glyph as the creator of one of your art pieces, it will be because your culture has been effectively and artfully captured by the artwork you display.